Polaroid: Chronically Offline
Polaroid cameras stand as a testament to the beauty of imperfection and the joy of physical memories. We believe these memories should be more than just a piece of data on your phone.
Manifesto:
OOH:
Brand Collaboration:
Polaroid will team up with The North Face to create a line of Polaroid-inspired jackets to champion the chronically offline campaign. The North Face as a brand is all about pushing our boundaries, getting outside your comfort zone, and living life beyond what you once thought was possible: making it the perfect partner for a campaign about truly living life beyond our screens.
INSIGHT: If we spend too much time looking at our phones, then we’ll be less present for the moments that matter.
IDEA: Give people a reality check by showing the only device you need is a Polaroid to capture the moment and then get back to living in the present.
Spec Work
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Spec Work 〰️
Copywriter: Scott Bandler
Art Direction: Also me!