Euki: Get A Clue
Euki is the privacy first period tracker app. A majority of health-related apps share your sensitive data with third parties without your knowledge. On the other hand, Euki ensures that your health is your business. So if they’re going to treat your privacy as a game anyway, might as well take control over the narrative.
Board Game:
Euki will team up with Hasbro for a new spin on the classic murder mystery game Clue. In this version of the game, you will have to discover who murdered your rights by pinning down the victim, weapon, and crime scene of this unjust act.
Euki’s Get A Clue board game will also feature custom cards for the victims, weapons, and crime scenes that seek to educate and bring to light the private details that we should be talking about when it comes to our bodies.
OOH:
In order to promote the launch of Get A Clue, we will have OOH digital displays that unabashedly call out onlookers and challenge them to get a clue when it comes to body autonomy and privacy right.
INSIGHT: What people do with their bodies in private is often treated as public discourse.
IDEA: If they want to treat the right to privacy and body autonomy as a game, then let’s make an actual game that highlights the private details needed to protect those rights.
Spec Work
〰️
Spec Work 〰️
Copywriter: Scott Bandler
Art Direction: Also me!