Dove: We Are For Real
For 20 years Dove has championed real beauty, and regardless of the obstacles they will continue to champion real beauty for the next 20.
Case Study:
To verify the authenticity of what we’re seeing everyday, we showed the world that We Are For Real.
Our Stamp of Authenticity:
To show our commitment to real beauty, we created Dove’s stamp of authenticity which we named the Real Beauty Mark. Any media that is placed into our tool that is deemed real will receive this mark, creating a more authentic online experience.
For Real Ambassadors:
We enlisted celebrities, popular influencers, and even other brands to proudly display the Real Beauty Mark and show their commitment to erasing unrealistic beauty standards.
INSIGHT: The line between AI and reality will only continue to become more blurred, creating an unattainable beauty standard for younger generations.
IDEA: Partner with Adobe and Open AI to create a verification tool that allows social media users to have their posts verified as real and receive Dove’s stamp of authenticity: the Real Beauty Mark.
Spec Work
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Spec Work 〰️
Copywriters: Scott Bandler, Nicco Rosato, & Derek Lamer
Art Direction: Hailey Joseph & Josh Svoboda