Dosist: Do-Assist
Sometimes the answer to anxiety is as simple as puff, puff, pass.
Microsite & Promo Video:
To kick off the campaign, Dosist will launch a microsite with the Do-Assist search engine. Utilizing AI, the search engine will share back brutally honest search results with corresponding CBD pen recommendations.
Social Engagement:
To further spread the campaign, Dosist will take to Twitter where users can tweet their anxious questions using the #DoAssist hashtag and the official Dosist Twitter account will reply back with snarky suggestions and pen recommendations.
OOH:
And for those who like to go outside to escape from their anxiety, Dosist will provide them with their solution through a series of OOH ads that carry the campaign’s snarky tone.
INSIGHT: Google search trends have consistently shown over years millions of people are anxiously searching for answers on anything and everything that's stressing them out.
IDEA: So to calm these anxious searchers we created a brutally honest search engine that solves these worries with a simple solution.
Spec Work
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Spec Work 〰️
Copywriter: Scott Bandler
Art Direction: Anweih Cox